Always looking for new ways to promote their little Gremlin, AMC introduced the special Levi’s model in 1973. This model came with blue jean seats, complete with orange stitching and copper rivets. It also came with the distinctive Levi logo prominently displayed on the front fenders. This year’s version also saw an increase in the leg room in the back seat, much to the relief of many a back seat rider.
The '73 was the best?
The stripe saw a significant change in 1973. Now it went from nose to tail in every model but, it now also had little accent blocks in the area behind the passenger window, right above the wheel well. The X version stripe was also changed. It was no longer just a straight stripe but, instead made a bump over the rear wheel well, also helping to accent.
The Federal government instituted new regulations in 1973 regarding a 5 mph collision standard. This caused AMC to conform, by adding struts to a larger front bumper. Other changes included, an automatic on the floor, and international symbols on the dashboard control knobs. After a rocky and unpopular start, sales showed that the Gremlin was finally cemented its place among America’s popular cars.
Ever See a '73 Start?
Better yet, ever see one start after 30 years of sitting in storage?